What is a higher education landing page?
A higher education landing page is a standalone web page that is designed to get students to take a desired action, ranging from requesting more information about a school to completing enrollment on the spot. Higher education landing pages are typically created by colleges and universities to increase the number of prospective students to act on a call to action. In this article we examine what it takes for higher ed institutions to build a landing page that converts.
As part of a solid marketing strategy, any college or university should have a dedicated landing page for each academic program they offer. It is important for higher ed marketers to keep in mind that the landing page’s purpose is to be the place where you drive traffic of your target audience when they click on your ads, and not the home page as many believe.
Elements of a Landing Page
A great landing page can be the key to a successful digital marketing campaign. The most important elements of a landing page are social proof, a strong call to action button (CTA), and testimonials from satisfied customers or alumni of your programs. Including these elements on your landing page can help increase your prospective prospective student’s conversion rate and make it more likely that visitors will take the desired action.
What Makes a High-Converting University Landing Page?
There are several factors that contribute to this such as page copy, but the most important are the headline, the call to action (CTA), and the overall design.
Best practice dictates that the headline should be clear and concise, and it should lead into the candidate’s conversion goal. The CTA should be prominently displayed and easy to spot. And finally, the landing page design should make navigation easy and straightforward.
In addition, testimonials and social proof can also help increase conversion rates. Having positive reviews from past customers or well-known names in your industry can show visitors that you’re a trusted source, which will make them much more likely to convert.
What is a good landing page conversion rate?
A good landing page conversion rate for universities is around 2-5%. This means that for every 100 visitors to your landing page, 2-5 of them will convert into leads or customers. To get a great landing page conversion rate, you need to make sure your landing page provides a smooth user experience looks professional and trustworthy, and that it’s easy for visitors to convert. Best practices for higher education landing pages include using strong CTA button, having a clear value proposition, and using images and videos to explain your offering.
What areas of my landing page can I optimize?
There are a few key areas you can focus on to optimize your landing page and increase conversion rates. Start with your headline – make sure it’s clear and concise, and accurately reflects what prospective students will find on your page. Then, focus on your call to action and enrollment process – make it easy for prospective students to take the next step, whether that’s filling out a form or scheduling a visit. Finally, consider adding social proof in the form of testimonials or reviews from happy students to show that your school is the right fit. With a little attention to detail, you can see a significant increase in your landing page conversion rate.
Ready to build your education landing page that converts?
Higher education marketing has come a long way in recent years, to the point of becoming daunting to higher education marketers and admission officers. Conversia Marketing Agency can help you create a high-converting landing page that will help you achieve your marketing goals. We specialize in creating custom landing pages that are designed to increase leads and conversions. Contact us today to learn how we can help you attract, engage and convert more.
