What are Core Web Vitals?
Core Web Vitals are a set of metrics announced by Google in 2021 and placed into effect in August 2022 that measure the quality of user experience when interacting with a web page. They include the FID (First Input Delay), CL (Cumulative Layout Shift), and LCP (Largest Contentful Paint) metrics. Site owners need to consider them an important ranking factor and can use these metrics to improve the loading, interactivity, and visual stability of their web pages.
The three components of Google’s Core Web Vitals
As mentioned above, the three metrics are Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP), and First Input Delay (FID). Collectively, these metrics will give Google a better understanding of how users experience websites and will be used to factor into search rankings.
CLS measures how much the visual layout of a page shifts during loading. A high CLS score indicates that users are likely to see unexpected changes to the page layout, which can be jarring and cause them to lose focus.
LCP measures the time it takes for the largest content element on a page to load. A fast LCP score indicates that users are likely to see the majority of the page content without having to wait long.
FID measures the time it takes for a user to be able to interact with a page after loading has started. A low FID score indicates that users won’t have to wait long before they can start interacting with the page.
If you’re not sure where to start, try running a Google PageSpeed Insights report on your website. This will give you specific recommendations on how to improve your Core Web Vitals.
How will Google’s Core Web Vitals impact your SEO?
Google’s Core Web Vitals will impact your SEO in two ways: first, they will be used as a ranking signal by Google, and second, they will be used to determine if your page has a good page experience.
The first way that Core Web Vitals will impact your SEO is that they will be used as a ranking signal by Google. This means that if your pages have good scores on these metrics, then your pages will rank higher in Google search results. The second way that Core Web Vitals will impact your SEO is that they will be used to determine if your page has a good user experience. This is important because Google wants to show its users the best possible results, and if your pages have a good page experience, then this will improve your chances of being shown in Google search results.
How do I know if my site needs a page experience update?
There is no definitive answer to this question as it depends on a number of factors, including the specific search engine you are using and your website’s overall SEO strategy. As mentioned before best practices indicate a site will need improvement if it has slow responsiveness and loading speed (whether on desktop or mobile). A general rule of thumb is that a site with a core web vitals score of 75 is likely to see a positive impact on its search ranking, while a site with a score below 75 may see a negative impact.
How Can I Improve Core Web Vitals Metrics?
There are a number of people and organizations who can help improve Core Web Vitals. Google’s PageSpeed Insights tool is a great place to start, as it will give you specific recommendations on how to improve your website’s performance. Other tools such as GTmetrix and Pingdom can also be helpful.
If you’re not comfortable making the changes yourself, you can hire a developer or SEO specialist to help optimize your website. However, keep in mind that many of the changes required to improve Core Web Vitals are technical in nature, so it’s important to find someone with experience in this area.
Making even small improvements to your website’s performance can have a big impact on your search results and search ranking. So if you’re looking to optimize your website for better search results, improving Core Web Vitals should be high on your list.
What Can You Do Besides Optimizing Core Web Vitals?
On January 10 2023 Google announced in a post believes are the most effective ways to improve Core Web Vitals performance in 2023.
Ready to Optimize Your Site Core Web Vitals?
Improving your core web vitals score can improve your website’s performance and improve your SEO.
At Conversia Marketing we have a team of technical SEO experts who can help you improve your core web vitals score and improve your web performance. We can help you identify the areas of your website that need improvement and help you make the changes needed to improve your score. We can also help you design and implement a holistic SEO strategy to improve your Google search ranking. Book a free orientation call with our team today!