The financial services industry has grown to become a multi-billion dollar industry. A lot of people are trying to get into this field, but only the best will survive. With that in mind, you need to make sure that you have the right seo strategies in place you want to have higher visibility and stay competitive in the market. In this article, we will explore 4 ideas for super strong SEO performance in Fintech.
Voice Search Optimization
Voice search is a type of speech recognition technology that allows users to search the internet by speaking instead of typing. This technology is used by digital assistants such as Siri, Alexa, and Google Assistant.
The use of voice search is growing due to the increasing availability of smart speakers and the declining cost of speech recognition technology. In addition, people are becoming more comfortable with using voice search due to the advances in artificial intelligence.
How Does Voice Search Impact SEO?
The way people search for information online is changing, and you need to optimize your website for voice search. This means using natural language and long-tail keywords.
Natural language is the way people speak when they are not searching for something specific. For example, if someone wants to know about low-interest credit cards, they might say “What’s the credit card with the lowest interest?” rather than “low-interest credit card.” If you want to optimize your website for voice search, you need to use natural language in your content.
Long-tail keywords are phrases that are more specific than general keywords. For example, rather than using the keyword “banking,” you might use the long-tail keyword “online banking.” Long-tail keywords are more likely to be used in voice searches because people usually speak in complete sentences when they use voice search.
The SEO landscape is constantly changing, and that means that those in the Fintech industry need to stay on top of the latest trends if they want to rank highly in search engine results pages. Here are 4 trends for super strong SEO performance in Fintech.
Mobile Friendly Website
There are 3 main reasons why mobile-friendly websites are important for Fintech Companies
1. Google Gives Preference to Mobile-Friendly Websites
Google’s algorithm favors mobile-friendly websites in its search results. This means that if your website is not mobile-friendly, you’re likely to be buried in the search results pages. In order to ensure that your website is visible to potential customers, it is essential to make sure your website is responsive and easy to use on mobile devices.
2. Mobile Devices are the Primary Method of Accessing the Internet for Many People
A study by Statista found that 62 percent of people worldwide use their smartphones as their primary method of accessing the internet. This number is only going to continue to grow as more people around the world get access to mobile devices. It is essential to meet your customers where they are and ensure that your website can be easily accessed on their preferred device.
3. Slow Loading Times Negatively Impact Your Search Engine Ranking
In addition to ensuring that your website is mobile-friendly, you also need to make sure that it loads quickly on mobile devices. Google’s algorithm takes page speed into account when determining search engine rankings. This means that if your website takes too long to load on a mobile device, you’re likely to be penalized in the search results pages. One way you can ensure faster loading times is with AMP.
AMP, or Accelerated Mobile Pages, is an open source project initially lead by Google and Twitter that aims to improve the performance of web pages on mobile devices. This can be especially important for Fintech websites, as many users will be accessing them on their smartphones. Implementing AMP can help to improve the speed and performance of a website, as well as making it more mobile-friendly. This can all lead to higher rankings in search results.
A High-Quality Content Strategy
When it comes to SEO, quality trumps quantity every time. That’s because Google’s algorithm is designed to favor websites that provide searchers with the best possible experience. In other words, if your website contains high-quality content that is relevant to what people are searching for, then you’re more likely to rank higher in the search results. On the other hand, if your website is full of low-quality or irrelevant content, then you’re likely to be buried near the bottom of the search results where no one will find you.
In addition to being relevant and keyword-rich, your content must also be well-written and engaging. Remember, you’re competing for attention against millions of other websites. If your content is dry and boring, people are going to click away from your site pretty quickly. On the other hand, if your content is interesting and easy to read, people are more likely to stick around and learn more about what you have to offer. Not only that, but they’re also more likely to share your content with their friends and followers, which can help you attract even more visitors to your site.
Why Quality Content Matters
When it comes to SEO, quality trumps quantity every time. That’s because Google’s algorithm is designed to favor websites that provide searchers with the best possible experience. In other words, if your website contains high-quality content that is relevant to what people are searching for, then you’re more likely to rank higher in the search results. On the other hand, if your website is full of low-quality or irrelevant content, then you’re likely to be buried near the bottom of the search results where no one will find you.
In addition to being relevant and keyword-rich, your content must also be well-written and engaging. Remember, you’re competing for attention against millions of other websites. If your content is dry and boring, people are going to click away from your site pretty quickly. On the other hand, if your content is interesting and easy to read, people are more likely to stick around and learn more about what you have to offer. Not only that, but they’re also more likely to share your content with their friends and followers, which can help you attract even more visitors to your site.
Local SEO
Local SEO is a type of optimization that is designed to help businesses rank highly for searches that are done in a specific location. This can be especially important for Fintech companies, as many of them offer services that are only available in certain areas. By optimizing for local SEO, Fintech companies can make sure that they are appearing in search results for users in their area.
If you have a website that supports your fintech business, it is important to keep up with the latest trends in SEO. High rankings mean more traffic, more customers, and more sales.
Need help with your digital marketing strategy? Wether you are a startup financial services firm, or a well established we are your fintech marketing agency here to help you with a solid SEO strategy attract, engage and convert more clients. Our SEO packages include:
- Target Audience and search intent analysis
- Keyword Research
- On-page technical SEO
- A high-quality SEO content strategy
- Backlink strategy
- Knowledge sharing of SEO best practices
